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| Key Findings |
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| Children’s representation
in the media is limited |
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Only 6%
of all monitored news items contained children.
This suggests that children and children’s
issues are not a key element of news agendas. Rather,
children’s newsworthiness seems to be defined
by the extreme and/or dramatic nature of stories.
The children who participated in the workshops commented
on this lack of representation:
“There is nothing on the radio news about
children. These guys, they don’t think our
issues are important."
In the newspapers made by the children, 54%
of all people identified were children. The children
made sure to include children but there was also
a clear adult component. While it would be expected
that they would include more children, children
made sure that there was equitable representation. |
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| How often are children
sourced or accessed for their opinions? |
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Children are rarely accessed for their opinions. Children were quoted directly
or indirectly in only 13% of the items on children.
This suggests that children are given a limited
opportunity to represent themselves, to exercise
their right to participation, and to express their
views and opinions in matters that affect them.
Children in all of the workshops talked about
how few journalists interview children themselves
and ask them to tell their stories.
“I realised that we can understand what
is going on around us. If it is about us we are
the best people to say something about it.
”The names the children chose for their
newspapers was interesting as the titles indicated
that the children recognised that this was an
inclusive forum through which they could express
themselves. It also demonstrated strong ownership
of the newspaper and recognition for what children
are capable of achieving.
“We called it
‘Children’s Voices’. We made
this newspaper and it is our voice.”
“We chose that
because we put things that are happening in ‘Our
World Today’, things that are affecting
us."
When children were sourced, their comments were
limited to sport, arts/culture, and war/conflict/violence.
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| What are the stories
with children about? |
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| The stories in which
children appear are predominantly negative. The
results show that almost 50%, or 1 in every 2
stories on children is negative. While it is a
common feature of news to report on “bad
news” stories such as crime, violence and
abuse, this severely narrows the representation
of children and helps locate children more often
as victims in “bad news” stories.
The children in the workshops were acutely aware
that most of the coverage afforded to children
in the media tends to be negative:
“They only show bad things that happen to
children. They never speak about good things that
we do as children.”
“I feel sad because
nothing is said about the good children do."
In addition, the children raised the fact that
the media tends to focus on dramatic issues, such
as child abuse, and may ignore other children’s
issues. This was also reflected in the monitoring
done by adult monitors, thereby indicating a fairly
narrow representation of children in the news
media, both in terms of topics and roles.
“There is always
a story about abuse in the paper and when a child
is abused then the story is discussed by people
on the news but then what about other things that
happen to children. Teachers beat children and
they send them home if they have no uniform. What
about those stories?”
In their own newspapers, the children strived
to maintain a balance between positive and negative
news stories, and often tended to juxtapose a
positive item with a negative item. Even though
they used negative images or stories, there was
a distinct sense that these were employed in order
to deliver more positive or meaningful messages.
The children also demonstrated a need for news
that is relevant to their lives.
Children’s stories do make big news. The
results showed that the majority of children’s
stories appear on the first 3 pages of a newspaper
or in the first 3 items of a news bulletin. Almost
60% of these prominent topics were about crime,
disasters/accidents, child abuse, and war/conflict/violence.
It would seem that children are newsworthy when
the topics are dramatic and extreme, e.g.:
Child who lost his limbs in a bomb blast in the
Iraq war/invasion
• White pupil shoots black boy
• Teacher burns pupil’s genitals.
Such stories typically shock audiences and capture
their attention. It is understood that the media
must report bad news in order to raise awareness
of particular issues in society, but when it is
predominantly these stories that receive media
prominence, it limits the way that children are
represented in the media.
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| What roles do children
play in news stories? |
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Children were represented
as victims in 25% of the items monitored. The
depiction of children as victims, either through
language or the use of photographs can have the
intention to elicit sympathy from readers/viewers,
or to shock them about the particular event. That
children are represented as victims ties in to
the types of topics in which children are found
i.e. crime, abuse, and disasters/accidents. It
would seem that an additional component of children’s
newsworthiness is their role as victims.
One of the effects of this representation of children
is that children are primarily viewed as powerless,
helpless, vulnerable victims.
Many of the children commented on the way in which
they are frequently represented as victims.
“In every news
bulletin there are children who are raped, street
kids, orphans and more. This is bad for children.”
In their newspaper-making exercise, many of the
children included articles about children who
were represented as heroic or featured in positive
roles. Many of the children selected an article
about a street child who had been talent-spotted
and had this to say:
“Still, even if
you are poor it does not mean that you will never
get anywhere in life. This girl she was poor,
she had nothing basically, and now she is famous.
The message is no matter what happens you can
always become something in life.”
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| How are children represented
in stories on HIV/AIDS? |
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| How
are children represented in stories on HIV/AIDS?
(Top 3 roles) |
| Role
Description |
Percentage |
| Victim |
30% |
| Orphan |
21% |
| Sick
child |
14% |
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With 3% of all topics, HIV/AIDS was
one of the most prominent topics identified. An
analysis of the roles in the HIV/AIDS items revealed
that 30% of the children were identified as victims.
While this figure is in line with the overall representation
of children as noted earlier, the identification
of children with or affected by HIV/AIDS as victims
is problematic as it can lead to further stigmatisation.
Referring to those children affected by HIV/AIDS
as victims is disempowering, especially when considering
that many of these children survive in adverse conditions
and continue to live full lives.
The second most common role in which children were
identified was as orphans, which accounted for 21%.
While the issue of children who have been orphaned
as a result of HIV/AIDS is a critical one, the emphasis
placed on this issue obscures the diversity of additional,
and in many instances, more common ways in which
children are affected by HIV/AIDS. |
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| What age are children
in the news? |
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| Teenagers were found to receive the
most coverage in the media; children between the
ages of 13 and 18 received 44% of the coverage.
This relates in part to the topics in which children
appear, particularly education and sport. This group
of children is often very vocal and it is surprising
that they are accessed so seldomly for their opinions.
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| What race are children
in the news? |
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39% of children in the news were
black, while 30% were white. The remaining 31% included
Asian, coloured, Indian and “other”
races. (“Other” in this instance refers
predominantly to Iraqi children who featured prominently
because of the war in Iraq). These figures are clearly
not representative of South Africa’s demographics.
White children were most accessed for their opinions
at 39%, while black child sources constituted 37%.
This disparity may serve to affirm and empower white
children while other children’s voices are
not heard, and they receive more narrow representation.
The children’s newspapers showed parity in
the representation of race. A count of the different
races represented in their newspapers found that
55% of all sources were black, while 19% were white.
Although they had raised it as an issue and attempted
to portray the racial demographics of the country
equitably, the participants did not draw specific
attention to race. |
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| How
were race issues covered during the monitoring period? |
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Racial
issues with regards to children are not generally
discussed unless it is a report that deals
specifically with a racial/ racist incident.
Issues regarding race, racism and racial incidents
are also not overtly discussed in the media.
Instead, cases involving racial incidents
tend to provide an account of the events surrounding
the incident, with little or no discourse
about human rights and discrimination |
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SABC
2 (Afrikaans and Sotho bulletins, 26/05/03)
broadcast a news item in which two black children
were forced to paint themselves white by a
white farmer. The item did not specifically
raise the issue of racism, although it was
clearly a key part of the story. Another problem
with the report was that the children and
their guardians were interviewed, which enabled
clear identification of the children when
they had been abused and were extremely upset
about the incident. A charge was laid against
the white farmer, which means that the children
were not only the subjects of abuse but also
witnesses to the incident and, according to
the Criminal Procedures Act 154 (3), may not
be identified. |
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Race
was also a central issue in the coverage of
the Happy Sindane case, where racial identity
was at the heart of the story. Ironically,
and with some notable exceptions, the issue
of race was not discussed. However, as pointed
out in the Mail & Guardian (23/05/03,
p. 30): “There would hardly have been
a ripple in the national press if a black
youth had walked into a remote police station
and demanded, in fluent Afrikaans, to be reunited
with his parents, who he vaguely remembered
as being Ndebele-speaking.” While Sindane’s
identity was under investigation, various
reports discussed how his race was under question,
and many media, including the Citizen (27/05/03,
p.1), The Star (27/05/03, p.6), SABC 1 and
3 (17/06/03) and SABC2 (Sotho bulletin 26/05/03)
mentioned that he had made the news because
of issues regarding his “colour”.
The controversy deepened when an advertising
agency played into the confusion to produce
an advert featuring Sindane with the line
“any shade you can think of”.
It is clear that Sindane’s rights to
dignity and privacy were disregarded by the
media and advertising industries. |
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Another
incident that received extensive coverage
was the story of the 17-year old pupil at
a school in Pretoria who shot and killed a
fellow pupil. In this instance, it was misinformation
on the part of the media that led to a problem.
The Sowetan (22/05/03, p.1) stated: “White
pupil shoots black boy”, while Lesedi
FM (22/05/03) referred to the 17-year old
as a “white learner.” The focus
on the race of the boys could have led to
the incident being viewed as a racial one,
when in fact both of the boys were black and
the incident was not racially motivated. To
the Sowetan’s credit, an apology and
correction was printed the following day (Sowetan,
23/05/03, p. 3). |
| • |
Some
media’s coverage of the case of a black
girl who was allegedly assaulted by a fellow
white pupil at their school in Cape Town again
violated the privacy and dignity of the pupils
involved by naming and identifying both the
victim and the perpetrator. According to SABC
3 (07/11/03, 19h00) “the mother of a
white school mate, her daughter, and a boyfriend
viciously assaulted [the 16-year old black
victim], shouted racial insults and left her
covered in faeces in full view of other students.”
The black girl child was named in the Sowetan
(27/11/03, p. 3), City Press (09/11/03, p.
4), and Rapport (09/11/03). In addition, the
girl was named and imaged on SABC 3 (07/11/03,
19h00). The white girl child was indirectly
identified through the naming of her mother
in the Sowetan (27/11/03, p. 3), City Press
(09/11/03, p. 4), and on SABC 3 (07/11/03,
19h00). As criminal investigations had begun,
it would not seem to be in the children’s
best interests to name and identify them,
and seems to be in contravention of the Act.
In this case, both the minor girls are facing
charges and yet their identities were revealed
in a range of media. |
South Africa’s history makes race a
very sensitive and important issue, and it
is imperative that the media take great care
when reporting on issues which could have
racial tones, as well as when identifying
the race of various members in a story. The
media has a difficult task in helping to erase
racial divisions of the past by challenging
racial stereotypes and preventing discrimination. |
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| What is the sex of
children in the news? |
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| Boys and girls were represented fairly
equitably: 56% boys and 44% girls. This seems surprising,
as previous research indicates that males receive
far more extensive representation than females.
A closer look at the topics in which boy and girl
children appear indicates that their representation
is still along stereotypical lines, with girls more
likely to appear in stories on child abuse and boys
more likely to appear in sports-related stories.
Such a disparity may reinforce stereotypes of girls
as passive victims and boys as active and assertive
heroes. |
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The results also indicated that boy
and girl children are sourced fairly equitably:
53% boys and 74% girls. This also seems surprising,
but as mentioned above, girl children are sourced
more often in stories on abuse, while boy children
are sourced more often in stories on sport.
The breakdown of adult sources appears (at first
glance) to be better than the norm, with 35% females
and 65% males. The recent Gender Media Baseline
Study highlighted the disparity in male and female
sources, with 81% male voices against 19% female
voices (Gender Media Baseline Study: MISA, Gender
Links & MMP, 2003). Again, an analysis of the
roles of adult sources reveals that one of the most
common sources in stories on children is mothers.
Female sources are limited to more “feminine”
roles such as mothers and members of the NGO sector
(it was only in these two categories that females
were better represented). Similarly, men were limited
to more “masculine” roles of police
and government officials.
It was notable in the children’s newspapers
that the participants were attentive to equitable
gender representation, and stories featuring girls
or women were far more prominent than in the mainstream
media. The overall ratio of men to women was just
over 1:1. |
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| Representation
of gender in the news media during the period monitored
included: |
| Issues that dealt specifically
with children and gender were incorporated into
the methodology. These dealt with common perceptions
of boy and girl children, and how they were represented
in the media. Notably, gender issues did not receive
much coverage during the project. The only exception
was the coverage of the “Take a girl child
to work” initiative by a prominent mobile
phone company. The initiative received a significant
amount of coverage, although the gender issues
surrounding it were only dealt with marginally.
Emphasis was placed on the fact that the campaign
was a mobile phone initiative and served largely
as an advertorial. Although this was a corporate
initiative, it was a missed opportunity for the
media to explore the issues surrounding the socialisation
of girl children and the occupations that they
choose.
The first girl child conference held in Durban
received only minimal coverage. The Star (02/04/03,
p. 5) report only dealt with the occurrence of
the event, while nothing about what the conference
hoped to achieve was discussed. The report was,
however, accompanied by a photograph of the girls
working in preparation for the conference. This
was a positive and empowering representation of
girl children.
One article introduced the issue of media influence
on children’s perceptions of their appearances.
The Star (01/05/03, p. 11) carried a report: “When
being yourself is just not acceptable.”
This article was based on a story about an overweight
6-year old girl who attempted to cut the fat off
her body as a result of the constant pressure
of having to look thin. While the article attempted
to tackle the issue of child obesity, the child
was named and identified in the article, and a
picture of her mother holding the knife that the
girl used was also featured. This image served
no purpose in the article, other than for dramatic
effect. Although the issue of child obesity was
dealt with in general, the media missed an opportunity
to further explore the impact that media images
have on children’s perceptions of themselves
and how this affects girl and boy children respectively.
Addressing issues of gender, particularly the
roles both girl and boy children play in society,
would educate the public and challenge gender
stereotypes. The media is in a particularly powerful
position to assist in addressing gender stereotypes.
By using language that empowers both genders,
and by showing t he diversity of roles that men
and women occupy, the media can help to bring
about change in society.
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