Empowering children media
 
 
All the reports
Key Findings
 
Children’s representation in the media is limited
 
Only 6% of all monitored news items contained children. This suggests that children and children’s issues are not a key element of news agendas. Rather, children’s newsworthiness seems to be defined by the extreme and/or dramatic nature of stories.

The children who participated in the workshops commented on this lack of representation:

“There is nothing on the radio news about children. These guys, they don’t think our issues are important."

In the newspapers made by the children, 54% of all people identified were children. The children made sure to include children but there was also a clear adult component. While it would be expected that they would include more children, children made sure that there was equitable representation.
 
How often are children sourced or accessed for their opinions?
 

Children are rarely accessed for their opinions. Children were quoted directly or indirectly in only 13% of the items on children. This suggests that children are given a limited opportunity to represent themselves, to exercise their right to participation, and to express their views and opinions in matters that affect them.

Children in all of the workshops talked about how few journalists interview children themselves and ask them to tell their stories.

“I realised that we can understand what is going on around us. If it is about us we are the best people to say something about it.

”The names the children chose for their newspapers was interesting as the titles indicated that the children recognised that this was an inclusive forum through which they could express themselves. It also demonstrated strong ownership of the newspaper and recognition for what children are capable of achieving.

“We called it ‘Children’s Voices’. We made this newspaper and it is our voice.”

“We chose that because we put things that are happening in ‘Our World Today’, things that are affecting us."

When children were sourced, their comments were limited to sport, arts/culture, and war/conflict/violence.

 
 
What are the stories with children about?
 

The stories in which children appear are predominantly negative. The results show that almost 50%, or 1 in every 2 stories on children is negative. While it is a common feature of news to report on “bad news” stories such as crime, violence and abuse, this severely narrows the representation of children and helps locate children more often as victims in “bad news” stories.

The children in the workshops were acutely aware that most of the coverage afforded to children in the media tends to be negative:

“They only show bad things that happen to children. They never speak about good things that we do as children.”

“I feel sad because nothing is said about the good children do."

In addition, the children raised the fact that the media tends to focus on dramatic issues, such as child abuse, and may ignore other children’s issues. This was also reflected in the monitoring done by adult monitors, thereby indicating a fairly narrow representation of children in the news media, both in terms of topics and roles.

“There is always a story about abuse in the paper and when a child is abused then the story is discussed by people on the news but then what about other things that happen to children. Teachers beat children and they send them home if they have no uniform. What about those stories?”

In their own newspapers, the children strived to maintain a balance between positive and negative news stories, and often tended to juxtapose a positive item with a negative item. Even though they used negative images or stories, there was a distinct sense that these were employed in order to deliver more positive or meaningful messages. The children also demonstrated a need for news that is relevant to their lives.

Children’s stories do make big news. The results showed that the majority of children’s stories appear on the first 3 pages of a newspaper or in the first 3 items of a news bulletin. Almost 60% of these prominent topics were about crime, disasters/accidents, child abuse, and war/conflict/violence. It would seem that children are newsworthy when the topics are dramatic and extreme, e.g.:

Child who lost his limbs in a bomb blast in the Iraq war/invasion
• White pupil shoots black boy
• Teacher burns pupil’s genitals.

Such stories typically shock audiences and capture their attention. It is understood that the media must report bad news in order to raise awareness of particular issues in society, but when it is predominantly these stories that receive media prominence, it limits the way that children are represented in the media.

 
What roles do children play in news stories?
 

Children were represented as victims in 25% of the items monitored. The depiction of children as victims, either through language or the use of photographs can have the intention to elicit sympathy from readers/viewers, or to shock them about the particular event. That children are represented as victims ties in to the types of topics in which children are found i.e. crime, abuse, and disasters/accidents. It would seem that an additional component of children’s newsworthiness is their role as victims.

One of the effects of this representation of children is that children are primarily viewed as powerless, helpless, vulnerable victims.

Many of the children commented on the way in which they are frequently represented as victims.

“In every news bulletin there are children who are raped, street kids, orphans and more. This is bad for children.”

In their newspaper-making exercise, many of the children included articles about children who were represented as heroic or featured in positive roles. Many of the children selected an article about a street child who had been talent-spotted and had this to say:

“Still, even if you are poor it does not mean that you will never get anywhere in life. This girl she was poor, she had nothing basically, and now she is famous. The message is no matter what happens you can always become something in life.”

 
 
How are children represented in stories on HIV/AIDS?
 
How are children represented in stories on HIV/AIDS? (Top 3 roles)
  Role Description Percentage
  Victim 30%
  Orphan 21%
  Sick child 14%
 
With 3% of all topics, HIV/AIDS was one of the most prominent topics identified. An analysis of the roles in the HIV/AIDS items revealed that 30% of the children were identified as victims. While this figure is in line with the overall representation of children as noted earlier, the identification of children with or affected by HIV/AIDS as victims is problematic as it can lead to further stigmatisation. Referring to those children affected by HIV/AIDS as victims is disempowering, especially when considering that many of these children survive in adverse conditions and continue to live full lives.

The second most common role in which children were identified was as orphans, which accounted for 21%. While the issue of children who have been orphaned as a result of HIV/AIDS is a critical one, the emphasis placed on this issue obscures the diversity of additional, and in many instances, more common ways in which children are affected by HIV/AIDS.
 
What age are children in the news?
Teenagers were found to receive the most coverage in the media; children between the ages of 13 and 18 received 44% of the coverage. This relates in part to the topics in which children appear, particularly education and sport. This group of children is often very vocal and it is surprising that they are accessed so seldomly for their opinions.
 
What race are children in the news?
39% of children in the news were black, while 30% were white. The remaining 31% included Asian, coloured, Indian and “other” races. (“Other” in this instance refers predominantly to Iraqi children who featured prominently because of the war in Iraq). These figures are clearly not representative of South Africa’s demographics.

White children were most accessed for their opinions at 39%, while black child sources constituted 37%. This disparity may serve to affirm and empower white children while other children’s voices are not heard, and they receive more narrow representation.

The children’s newspapers showed parity in the representation of race. A count of the different races represented in their newspapers found that 55% of all sources were black, while 19% were white. Although they had raised it as an issue and attempted to portray the racial demographics of the country equitably, the participants did not draw specific attention to race.
 
How were race issues covered during the monitoring period?
Racial issues with regards to children are not generally discussed unless it is a report that deals specifically with a racial/ racist incident. Issues regarding race, racism and racial incidents are also not overtly discussed in the media. Instead, cases involving racial incidents tend to provide an account of the events surrounding the incident, with little or no discourse about human rights and discrimination
SABC 2 (Afrikaans and Sotho bulletins, 26/05/03) broadcast a news item in which two black children were forced to paint themselves white by a white farmer. The item did not specifically raise the issue of racism, although it was clearly a key part of the story. Another problem with the report was that the children and their guardians were interviewed, which enabled clear identification of the children when they had been abused and were extremely upset about the incident. A charge was laid against the white farmer, which means that the children were not only the subjects of abuse but also witnesses to the incident and, according to the Criminal Procedures Act 154 (3), may not be identified.
Race was also a central issue in the coverage of the Happy Sindane case, where racial identity was at the heart of the story. Ironically, and with some notable exceptions, the issue of race was not discussed. However, as pointed out in the Mail & Guardian (23/05/03, p. 30): “There would hardly have been a ripple in the national press if a black youth had walked into a remote police station and demanded, in fluent Afrikaans, to be reunited with his parents, who he vaguely remembered as being Ndebele-speaking.” While Sindane’s identity was under investigation, various reports discussed how his race was under question, and many media, including the Citizen (27/05/03, p.1), The Star (27/05/03, p.6), SABC 1 and 3 (17/06/03) and SABC2 (Sotho bulletin 26/05/03) mentioned that he had made the news because of issues regarding his “colour”. The controversy deepened when an advertising agency played into the confusion to produce an advert featuring Sindane with the line “any shade you can think of”. It is clear that Sindane’s rights to dignity and privacy were disregarded by the media and advertising industries.
Another incident that received extensive coverage was the story of the 17-year old pupil at a school in Pretoria who shot and killed a fellow pupil. In this instance, it was misinformation on the part of the media that led to a problem. The Sowetan (22/05/03, p.1) stated: “White pupil shoots black boy”, while Lesedi FM (22/05/03) referred to the 17-year old as a “white learner.” The focus on the race of the boys could have led to the incident being viewed as a racial one, when in fact both of the boys were black and the incident was not racially motivated. To the Sowetan’s credit, an apology and correction was printed the following day (Sowetan, 23/05/03, p. 3).
Some media’s coverage of the case of a black girl who was allegedly assaulted by a fellow white pupil at their school in Cape Town again violated the privacy and dignity of the pupils involved by naming and identifying both the victim and the perpetrator. According to SABC 3 (07/11/03, 19h00) “the mother of a white school mate, her daughter, and a boyfriend viciously assaulted [the 16-year old black victim], shouted racial insults and left her covered in faeces in full view of other students.” The black girl child was named in the Sowetan (27/11/03, p. 3), City Press (09/11/03, p. 4), and Rapport (09/11/03). In addition, the girl was named and imaged on SABC 3 (07/11/03, 19h00). The white girl child was indirectly identified through the naming of her mother in the Sowetan (27/11/03, p. 3), City Press (09/11/03, p. 4), and on SABC 3 (07/11/03, 19h00). As criminal investigations had begun, it would not seem to be in the children’s best interests to name and identify them, and seems to be in contravention of the Act. In this case, both the minor girls are facing charges and yet their identities were revealed in a range of media.

South Africa’s history makes race a very sensitive and important issue, and it is imperative that the media take great care when reporting on issues which could have racial tones, as well as when identifying the race of various members in a story. The media has a difficult task in helping to erase racial divisions of the past by challenging racial stereotypes and preventing discrimination.
 
What is the sex of children in the news?
Boys and girls were represented fairly equitably: 56% boys and 44% girls. This seems surprising, as previous research indicates that males receive far more extensive representation than females. A closer look at the topics in which boy and girl children appear indicates that their representation is still along stereotypical lines, with girls more likely to appear in stories on child abuse and boys more likely to appear in sports-related stories. Such a disparity may reinforce stereotypes of girls as passive victims and boys as active and assertive heroes.
 
The results also indicated that boy and girl children are sourced fairly equitably: 53% boys and 74% girls. This also seems surprising, but as mentioned above, girl children are sourced more often in stories on abuse, while boy children are sourced more often in stories on sport.

The breakdown of adult sources appears (at first glance) to be better than the norm, with 35% females and 65% males. The recent Gender Media Baseline Study highlighted the disparity in male and female sources, with 81% male voices against 19% female voices (Gender Media Baseline Study: MISA, Gender Links & MMP, 2003). Again, an analysis of the roles of adult sources reveals that one of the most common sources in stories on children is mothers.

Female sources are limited to more “feminine” roles such as mothers and members of the NGO sector (it was only in these two categories that females were better represented). Similarly, men were limited to more “masculine” roles of police and government officials.

It was notable in the children’s newspapers that the participants were attentive to equitable gender representation, and stories featuring girls or women were far more prominent than in the mainstream media. The overall ratio of men to women was just over 1:1.

Representation of gender in the news media during the period monitored included:

Issues that dealt specifically with children and gender were incorporated into the methodology. These dealt with common perceptions of boy and girl children, and how they were represented in the media. Notably, gender issues did not receive much coverage during the project. The only exception was the coverage of the “Take a girl child to work” initiative by a prominent mobile phone company. The initiative received a significant amount of coverage, although the gender issues surrounding it were only dealt with marginally. Emphasis was placed on the fact that the campaign was a mobile phone initiative and served largely as an advertorial. Although this was a corporate initiative, it was a missed opportunity for the media to explore the issues surrounding the socialisation of girl children and the occupations that they choose.

The first girl child conference held in Durban received only minimal coverage. The Star (02/04/03, p. 5) report only dealt with the occurrence of the event, while nothing about what the conference hoped to achieve was discussed. The report was, however, accompanied by a photograph of the girls working in preparation for the conference. This was a positive and empowering representation of girl children.

One article introduced the issue of media influence on children’s perceptions of their appearances. The Star (01/05/03, p. 11) carried a report: “When being yourself is just not acceptable.” This article was based on a story about an overweight 6-year old girl who attempted to cut the fat off her body as a result of the constant pressure of having to look thin. While the article attempted to tackle the issue of child obesity, the child was named and identified in the article, and a picture of her mother holding the knife that the girl used was also featured. This image served no purpose in the article, other than for dramatic effect. Although the issue of child obesity was dealt with in general, the media missed an opportunity to further explore the impact that media images have on children’s perceptions of themselves and how this affects girl and boy children respectively.

Addressing issues of gender, particularly the roles both girl and boy children play in society, would educate the public and challenge gender stereotypes. The media is in a particularly powerful position to assist in addressing gender stereotypes. By using language that empowers both genders, and by showing t he diversity of roles that men and women occupy, the media can help to bring about change in society.

 
 
Continue