Introduction | Theoretical Framework & Assumptions | Methodology Putting the monitoring into perspective | Key Findings | Media's coverage of children   Introduction   The Empowering Children & Media project monitored the representation of children and children’s rights in the South African news media. The monitoring will serve as a baseline study, which will not only enable the development of policies and strategies to address strengths and weaknesses, but will also be used to further the development of a human rights culture in the media through training and advocacy initiatives.