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As one of the premier media research organisations in Africa, the Media Monitoring Project is always conducting media studies. Our mythological precision and extensive experience mean we are the service provider of choice for increasing numbers of international media monitoring projects.

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Thursday, February 08, 2007

Media wise - children make the difference
By MMP @ 3:10 PM :: 828 Views :: 0 Comments :: Children and youth

The comprehensive research study proposed by the MMP, the first of its kind in South Africa, aimed to address the representation of children and children’s rights in the news media. The ECM project took place over a three-month period in 2003. A group of monitors reviewed print, radio and television media to identify trends in the portrayal of children in the news. In an exciting and innovative research approach, the MMP also sought the active participation of children, in order to understand their views and perceptions of children’s representation in the media. The MMP, together with Clacherty & Associates, an organisation that specialises in participatory work with children, co-developed the content and methodology of the participatory workshops. Clacherty & Associates facilitated the workshops, which were run with the children. As part of the process, the children engaged in a parallel monitoring project where they monitored the media for a two-week period. This was done so that the children could express their views directly and see for themselves how they are represented by the media.

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