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As one of the premier media research organisations in Africa, the Media Monitoring Project is always conducting media studies. Our mythological precision and extensive experience mean we are the service provider of choice for increasing numbers of international media monitoring projects.

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Tuesday, December 04, 2007

Media and the 16 Days Campaign 2006
By MMP @ 11:31 AM :: 664 Views :: 0 Comments :: Gender and sexuality, Children and youth, HIV and AIDS

The coverage of The 16 Days Campaign in Gauteng media coverage, including e-tv and SABC 3 prime time news, was reasonable good in most aspects. Some improvements could be made in terms of reporting on woman and child abuse.

The 2006 monitoring revealed:

There were more male sources (60%) than female sources (40%) in the items that were monitored;
SABC 3 had the highest ratio of female to male sources with 60% sources being female. The Weekender, on the other hand, lacked any female sources in stories that related to the Campaign and woman and child abuse;
At 17% each, the most common roles for sources was that of “Government officials and politicians” and “Civil Society”;
Where the sex of the journalist was known, 62% of the times the stories were written by female journalists;
Topics that related to gender-based violence accounted for 36% of all stories monitored. Child abuse stories accounted for 16% of all the stories;
16 Days Campaign or campaigns relating gender issues accounted for 13% of the stories;
The most supported journalistic ethic was “Woman and child abuse are fundamental human rights violations”. The most violated principle was “Minimise harm”;
3% of stories made a link between HIV/Aids and woman and child abuse
56% of all stories monitored mentioned the 16 Days Campaign

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